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Posted by Walter Burek
860 words
7 Tips for Finding and Hiring a Good Copywriter.
by Walter Burek, walterburek.com
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Posted by Rob Spiegel
2001 has been a year of surprises for Internet retailers, most of them bad.
Remember eToys? Pets.com? They were the darlings of Christmas 2000, and now
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Posted by Deborah Henken
Never underestimate your competition. Today, that old business adage holds more meaning than ever, but many companies do not take time to objectively assess their company or products and compare them to their adversaries in the marketplace. Worse yet, some companies even feel that their products have no competition. Though it can be daunting to look at the realities of your market, understanding your competitive business environment is critical when planning for your company's future profitability.
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Posted by Ted Nicholas
In my view, nearly all government statistics about reasons for business failures are nonsense. Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.
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Posted by Stuart Ayling
Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "knock-out" your audience; you have to be loud to stand out from the crowd.
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Posted by Jeffrey Nelson
One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one of two ways.
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Posted by Thomas Cutler
Every two years the Manufacturing Marketing firm, TR Cutler,
Inc. (www.trcutlerinc.com) conducts a national...
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Posted by Maricon Williams
Organization? That's my fetish. Messy room, disorganized files and chaotic atmosphere can very well trigger my temper and rage. I know it, they too, knew it. This is the reason why I am a fanatic when it comes to organizational items. Tables, drawers, baskets, containers, say it, I'm obsessed about them!
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